Friday, January 27, 2017

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.

"That's a significant increase and a steady trend upward," said Brett Sappington, who as senior director of research at Parks Associates tracks trends in TV viewing. "There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominant way people watch TV channels."

From the article "The TV Antenna Rises Again" by Jennifer Van Grove.

Previous: PlumChoice and Parks Associates Present "Success in Premium Tech Support: A How-to Guide"

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.