Thursday, October 29, 2009

The Wide-Open Gateway to the Connected Home

"The connected home" is a term used frequently but often defined ambiguously. For Parks Associates, the connected home is comprised of the following elements:

1.access services, including broadband, television, landline communications, and mobile services

2.content and value-added services that complement the core access services

3.Devices that connect to these access services and each other, creating a network that can share content and resources throughout the home

Parks Associates categorizes the major business strategies involved in the connected home efforts as follows.

Parks Associates has been looking at the connected home for some time, and in 2009 we have taken several different approaches to provide the most comprehensive analysis possible of this market.

Parks Associates analyzes the connected home market for connected consumer electronics and defines the two key use cases for connected CE.

Parks Associates addresses consumer interest in connected set-top boxes and their willingness to pay for advanced set-tops. Already one-third of U.S. broadband households find a networked set-top box appealing, a strong showing considering we are in the early stages of this product category. This strong interest will lead to higher numbers of consumers willing to pay a monthly fee (US$3-6) to have this device, which is currently less than 10 percent.

From the article, "The Wide-Open Gateway to the Connected Home" by Kurt Scherf

Next: Amazon Fattens E-Book Royalty Checks in Preemptive Strike
Previous: The Hybridization of the Set-Top Box

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