"Tom Rogers has been there long enough. You would think they would start turning that ship around," says Kurt Scherf, the vice-president of market researcher Parks Associates. "I'm left with the question of why that hasn't happened yet.

Rogers says that TiVo's subscriber base should rebound "over the next year or so" as some of the recent deals bear fruit. "There's serious development time that is required for any of these deals," he adds. "You can't just snap your fingers."

From the article, "TiVo's Slo-Mo Trip Toward Profitablity" by Felix Gillette

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