Monday, January 23, 2017

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The results came from an online survey.

"What is driving this is that over time pay-TV prices have continued to go up," said Brett Sappington, senior director of research at Parks Associates. The "perceived value of pay-TV is the No. 1 reason people cancel or downgrade their pay-TV service."

From the article "TV Antennas Make Comeback As Pay-TV Prices Soar" by Bob Fernandez.

Next: Anime fans' hard streaming choices
Previous: Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.