"TV app usage is altering the use cases for multiple connected devices; currently 57 percent of connected game console owners are using the device to watch TV shows," said Stuart Sikes, president at Parks Associates. "We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things.”

For instance, Parks Associates analysts report that more than 70 percent of smart-TV owners have the device connected to the Internet. Also, nearly two-thirds of people shopping for a flat-panel TV this year plan to buy a smart TV. The firm believes that the smart TV has a significant role in the connected home and is a key device to extend new services and experiences to consumers.

From the article "TV Everywhere Gains Momentum, But Making Money is Elusive" by Tara Seals.

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