According to a new survey, two-thirds of the consumers in the U.S. with broadband are not very familiar with smart home services or products or where to buy them.

That will likely change quickly in coming years, according to the white paper from Consumer Electronics Association and Parks Associates. But for now, it’s not just an open market, but also a nebulous one.

Consumers tossed around names such as ADT, AT&T, Apple and Nest when asked to identify smart home manufacturers, but no single company was called out by more than 7 percent of respondents.

The numbers aren’t much better for penetration of individual technologies. Of all the devices that fall under the umbrella of the smart home — including security systems, networked lights, garage-door openers and thermostats — no single product can claim more than 6 percent ownership among the millions of homeowners with a broadband connection.

From the article "Two-thirds of American consumers don’t know what a smart home is."

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