This study comes a few weeks after research from Parks Associates suggested that credential-sharing will cost the video-streaming service industry $500 million in direct revenues globally in 2015.

In Parks’ The Cost of Piracy report, figures show that six percent of U.S. broadband households use an over-the-top (OTT) video service that is paid by someone NOT living in the house.

Delving deeper into the demographics reveals that the younger the OTT service user, the more likely they would be using someone else’s credentials.

From the article "Two-thirds of Netflix users share their account credentials, new study claims" by Paul Sawers.

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