According to research house Parks Associates, 62 per cent of MP3 player owners in the UK are unwilling to spend more than that per month for a music service subscription.

In comparison 41 per cent of US MP3 fans wouldn't stump up more than $10, with 49 per cent of users in France, 52 per cent in Germany, and 56 per cent in China expressing similar price inhibitions.

On average, one-third of the MP3 player owners across these five nations believe these music services should be free.

Park Associates said that the entry of low-cost services such as Yahoo! Music could reshape the marketplace.

"Companies like Yahoo! can afford to keep the price low because they have other revenue streams to subsidise their music services," said Harry Wang, research analyst at Parks Associates, in a statement.

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