Nationwide, just one in five pay-TV customers are aware of "TV Everywhere," according to the report from Parks Associates.

The research firm tracked pay-TV's efforts to combat so-called over-the-top operators -- like Netflix, Hulu Plus and YouTube -- by offering internet-based video programming to those who pay a monthly bill.

"If TV Everywhere services were originally designed to be a defense against over-the-top video services, this lack of awareness is a significant problem," Brett Sappington, a senior Parks analyst, told Home Media Magazine.

From the article, "US cable customers missing out on online opportunities."

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