The latest OTT tidbits from Verizon come as the market momentum is clearly building for more over-the-top ventures by conventional pay-TV programmers and distributors this year. For instance, a new consumer study released earlier this week by Parks Associates found that 17% of US broadband households would likely subscribe to HBO's planned OTT service, which is slated to launch sometime later this year. Even more tellingly, the study found that 91% of those likely to subscribe are currently pay-TV subscribers and about half of them would cancel their pay-TV service after taking the HBO service.

"HBO picked a good time to announce its standalone HBO Go OTT service in the US," said Glenn Hower, a research analyst for Parks Associates. "The percentage of subscribers interested in OTT video services is trending upward, and more industry players are planning to launch their own OTT services."

From the article "Verizon Likes OTT Video Prospects" by Alan Breznick.

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