Wednesday, April 02, 2014
Video Quality Troubles Continue, Viewer Tolerance Lessens
Consumers have high expectations for video quality, and they don’t differentiate or make exceptions for the delivery mechanism, according to a slate of new research. What’s more, viewers are increasingly less tolerant of any video problems they encounter.
Parks Associates surveyed consumers and found that whether TV is delivered via over-the-top, satellite, or a cable operator, they expect the same type of experience: a full-featured service and a quality user interface. Viewers won’t make apologies if the service is delivered through a set-top box or an Internet connection.
From the article, "Video Quality Troubles Continue, Viewer Tolerance Lessens" by Daisy Whitney.
Next: Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets
Previous: Ultra HDTV Growth Should Soar In A Decade
Comments
Post a Comment