While there are many video-streaming offerings available to American consumers, subscription services, in particular, are highly appreciated because of their small recurring payments. This was highlighted in a separate study by Parks Associates, which found the traditional cable TV market share will fall to only 52 percent in 2017.

“The era of huge subscriber gains in the U.S. pay-TV market is over,” said Jim O’Neill, research analyst at Parks Associates.

From the article, "Video streaming gaining momentum in US."

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