"It will be a defining service for Walmart," Kurt Scherf, vice president and principal analyst at Parks Associates, told the E-Commerce Times. "Walmart wants to go beyond selling products, like DVDs, and start providing incremental revenue."

Walmart is now hoping to regain its footing and define the retail space for online video, Scherf said.

"We'll see other retailers look at this," Scherf said. Target, for example, might partner with an online video provider instead of purchasing one.

From the article, "Walmart Buys Vudu to Take Another Stab at Online Movie Distribution " by Brian R. Hook

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