The number of broadband-enabled households using streaming media devices like Roku or Apple TV stands at 14 percent, double that of 2011. Parks Associates reports that Roku is the most-used streaming device with 37 percent of households surveyed using it, versus 24 percent primarily using Apple TV. Price is one factor in the popularity of streaming media devices. "Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades," said Barbara Kraus, director of research for Parks Associates. "As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku's streaming players and Google's Chromecast will benefit from these market conditions."

From the article, "Week in research: Roku rules streaming media device world; IPTV gains on cable" by Samantha Bookman. 

Next: Parks: One-fourth of U.S. broadband homes see value in home monitoring services
Previous: Verizon's Ritter: Our 300 Mbps FiOS tier is about building a foundation for new services

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.