But Apple or no Apple, Google or no Google, CES still has a firm grip on driving the year's consumer technology trends and is worth the attention it gets, said Kurt Scherf, vice president and principal analyst at Parks Associates, a research group.

"It's large and exhausting but at the same time I really find it to be the most important (event) of the year in terms of how it generates excitement about what's possible with consumer electronics and services," he said. "It's a really exciting show."

From the article, "What's all this #CES business about?" by John D. Sutter

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