Parks Associates, the International Market Research firm recently released a report showing that “over 45 percent of US pay-TV subscribers find cloud DVR technology very appealing.” The research also pointed out that the Aereo case “left licensing for cloud DVR rights largely unaffected,” essentially paving the way for innovation to happen.

Glenn Hower, the lead research analyst on the report tells The Next Web that they launched this research after “talking with technology providers and TV service providers,” who explained that “there was a lot of interest in cloud DVR technology and its potential.”

Hower says the report found that the benefits of cloud DVR include “a better customer experience with expanded recording space and multichannel recording capabilities, and most importantly that there is a consumer desire and demand for these features.”

From the article "What Aereo should do to stay alive and innovate the TV industry" by Natan Edelsburg.

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