Social media also provides a way for show creators, advertisers, and poll takers to interact with viewers. Did something significant just happen on your favorite show? Chances are people are talking about it as well as responding to a single poll question about the event. It’s instant positive or negative feedback for executive producers and advertisers, and it’s becoming a critical part of the television experience for all parties involved.

According to a recent Parks Associates Industry Report, nearly one-quarter of smartphone users age 18-24 are interested in a more interactive, social experience while watching television.

It’s fair to say that social TV is a younger person’s game, which should come as no real surprise to anyone paying attention. In response to this youthful movement, television networks have responded by providing some level of social interaction along with their hippest shows.

From the article, "What Is Social TV?"

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