One reason is all-powerful data, the kind that companies mine for details about their audience.

“Professional content has metadata associated with it, whereas the independent content often only has a few limited channels of distribution,” says Brett Sappington, director of research at Parks Associates. “Fewer people can find it, so it is difficult to build any type of audience or critical mass.”

From the article, "When Life Gives You Layoffs, Make Your Own Show" by Sandra Guy.

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