Dallas-based consulting firm Parks Associates split the burgeoning digital health consumer market into four distinct segments in a recent survey.

The survey, which contacted 2,500 heads of household in broadband-enabled American homes, reported that among all U.S. broadband households, 26 percent are healthy and engaged, 25 percent are challenged but mindful, 28 percent are unhealthy and in denial, and 21 percent are young and indifferent.

The survey also revealed that interest in technology does not influence usage of digital health products and services. The consumer segment "young and indifferent" report the highest interest in new technologies, but they have the lowest concern for their health. Only 28 percent looked up health information online in the last 12 months.

From the article "Where's The Digital Health Consumer Sweet Spot?" by Greg Goth.

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