The news of the Roku’s dominance comes at the expense of Apple (NASDAQ:AAPL) TV, Apple’s streaming service and a distant second with 26 percent of users. Park Associates, the research firm behind these numbers, predicts that Apple will remain in second place.

“Multiple factors have allowed Roku to outpace Apple in U.S. sales and usage,” said Barbara Kraus, director of research, Parks Associates in a press release. “Roku has always had a close association with Netflix, the largest source of video downloads, and currently offers more than 1,700 channel apps as well as a choice of models with different features and price points, all of which appeal to consumers’ purchasing instincts.”

From the article "Which Company’s Device Rules Television Streaming?" by Jess Scanlon.

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