Over the next few years, brands and marketers are expected to invest billions of dollars in in-app marketing. Juniper Research predicts that spending will reach $17 billion by 2018, a dramatic increase from the $3.5 billion spent in 2013.

In-app advertising is the fastest growing sector of the mobile advertising market, which Juniper predicts will grow over 300% to $40 billion over the next five years. Revenue from in-app advertising is also expected to increase rapidly. Research from Parks Associates predicts in-app advertising revenue to exceed $5.6 billion by 2017.

From the, "Why It’s Time to Invest in In-App Advertising" by Hannah Brenzel. 

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