Parks Associates estimates the market for streaming media players will grow 23% annualized between 2013 and 2018 as more of us get used to tuning in on-demand.

Naturally, Netflix (NASDAQ: NFLX ) stands to benefit from this shift. So does Google (NASDAQ: GOOGL ) (NASDAQ: GOOG ) via YouTube. But Amazon.com (NASDAQ: AMZN ) might see bigger gains than either of them. Why? Amazon Instant Video is gaining popularity.

From the article "Will Amazon Fire TV Benefit From Soaring Interest in Prime Instant Video?" by Tim Beyers.

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