Monday, April 21, 2014

Will Netflix numbers confirm cable cutting?

But now, he says about six and a half percent of households have only internet service—that’s two and a half million more than in 2010. Not everyone is swayed, though. Live TV still has its perks.

“Consumers want local news. They want live sports,” says Brett Sappington, director of research at Parks Associates. He says some TV viewers are downgrading instead of cutting their cable when they sign up for Netflix.

And, of course, Netflix wins either way.

From the article, "Will Netflix numbers confirm cable cutting?" by Dan Bobkoff. 

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