The market for wearable technology devices is still in its infancy but consumers are already favouring health and fitness applications.

New Parks Associates research published shows that just 9% of US broadband households intend to invest in a smartwatch in 2015 and that 40% of shoppers have set a price limit of US$100-US$250 (RM381-RM953).

This is "roughly equivalent to a high-end fitness tracker," said Parks Associates health and mobile research director Harry Wang. "We are in the early stages in the likely merger of smartwatch and fitness tracker product categories."  

From the article "Will the smartwatch be the key that unlocks connected health?"

Next: LG senses an opportunity in the connected home market
Previous: The US will be home to 92 million connected cars by 2019

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.