Is the availability of such previously cable-exclusive content bad news for cable providers? Maybe. A study released this week by research firm Parks Associates found that 17 percent of U.S. broadband households say they would subscribe to the new HBO offering- and most of them would cancel cable after doing so:

New Parks Associates video research finds 17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service.

It is unknown currently when HBO’s service will launch, what it will be called, or which content it will include.

From the article "Would you cut the cord for standalone HBO? Many costumers would too" by Stephen Silver.

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