Market research firm Parks Associates puts the number of U.S. gamers who spend money in social games at between 2 and 4 percent. Those numbers sound small, until you factor the population size of a game like CityVille, which in the U.S. racked up over 100 million active users within a month of launch.

From the article, "Zynga Extending CityVille's Social Gaming Borders to China" by Matt Peckham

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