Pietro Macchiarella, a research analyst at Parks Associates in Dallas, was more optimistic. He said only a tiny percentage of free-to-play gamers make in-game purchases, but those players lay out about $10 a month, on average.

Zynga does not reveal its revenues, but the company says its games attract 215 million users per month. If only 1 percent of Zynga players spent the average amount, the company would generate $258 million in revenue per year, not counting advertising sales. “Even a small percentage means a lot of money,’’ Macchiarella said.

From the article, "Zynga to buy Cambridge game maker Conduit Labs" by Hiawatha Bray

Next: Microsoft’s calling with Windows Phone 7
Previous: Bigger can be better

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.