Tuesday, March 15, 2016
68% Of Smartphone Users Stream Music Daily
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint customers have the highest incidence of daily music consumption among U.S. carriers—over 75% of subscribers for T-Mobile or Sprint listen to streaming music daily, versus 66% of Verizon users.
From the article "68% Of Smartphone Users Stream Music Daily" by Hypebot.
Wednesday, October 14, 2015
Surprising New Study Shows 66% Of U.S. Streams Music, Amazon #1 Paid Music Service
“Consumers have shown plenty of interest in streaming audio and music services, but most consumers have opted for free accounts. Music service providers have built a model around converting free users into paying customers, but this strategy has not paid off so far," said Glenn Hower, Research Analyst for Parks Associates. “Streaming music providers will have to get creative with revenue streams if they hope to build sustainable businesses, whether through partnerships with broa ...read more
Thursday, June 02, 2011
Music Gets Mobile: 34% of U.S. Broadband Users Access Music on Their Phone
While 50% of U.S. broadband households prefer the computer as their digital music access point, the proliferation of smartphones, connected devices and cloud-based services are changing that. In 2010, 34% of U.S. broadband consumers were using their mobile phone as a music player, up from 9% in 2007, according to a new Parks Associates report.
From the article, "Music Gets Mobile: 34% of U.S. Broadband Users Access Music on Their Phone"