All Access Music GroupMonday, October 22, 2012TargetSpot Releases Industry's First Report On Attitudes Towards Digital Audio Advertising TARGETSPOT has released the results of its "Attitudes Towards Digital Audio Advertising" study. Conducted by PARKS ASSOCIATES, this report unveils key new insights about what drives response and engagement in Digital Audio advertising, and further illustrates the effectiveness of the platform for connecting with consumers. Key findings include the importance of perceived value to the listener, proper targeting and customized messaging in order to maximize impact. Perceived V ...read more
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