The Baltimore Sun

The Apple Watch enters a tiny market for now, though Apple’s marketing and advertising muscle could change that. Just 4% of U.S. households with high-speed Internet say they are likely to purchase a smartwatch within the next 12 months, according to Parks Associates survey released in June.

From the article "Apple Watch goes beyond being a wrist-sized smartphone" by Paresh Dave.

Barbara Kraus, market research director at Parks Associates, said about a third of U.S. households with broadband Internet have smart TVs, a percentage expected to double by 2018.

From the article "After initial flop, Google will try again to launch Android TV" by Dave Paresh, Associated Press.

At least for home security companies, the potential for consumers to adopt the new gadgets has implications for an industry that's seen its growth slump in recent years, as the U.S. housing market has slowed, according to Parks Associates, a Dallas-based firm that covers digital consumer technologies. About 25 percent of households have some type of security system, and 19 percent pay for monthly monitoring, where a company would automatically notify emergency services upon alar ...read more