Benzinga

In April 2015, Parks Associates revealed “smart home controller penetration was only 7.8 percent of U.S. households in 2014.” Alarm.com believes that this presents a large opportunity to gain market share driven largely by the mass market adoption of connected home solutions as more households look to upgrade. It also believes the same to happen in terms of the opportunity to capitalize on servicing businesses as well.

From the article "Get Connected To Your Home With Alarm. ...read more

Parks Associates, a market research company, stated early this month that that 43 percent of the U.S. broadband households would want a smart home package which includes automation systems for home management, safety or security features. It said that the smart home market is booming.

“There is clearly strong demand for smart home devices—particularly those that provide added safety and security to the home. Consumers will naturally expect high reliability from these devices ...read more

Fortunately, for Apple, it’s the holiday season and, according to market research and consulting company, Parks Associates, it looks like this year will be a good one for Apple when it comes to product sales. Parks Associates’ research indicated Apple dominates seven key categories of planned holiday purchases, including smartphones.

Of course, planned purchases are not the same as actual purchases. John Barrett, director of consumer analytics at Parks Associates said, "Bein ...read more

More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions, according to international research firm Parks Associates.

"The increase in the number of gamers is impressive because it crosses almost all demographics," said Pietro Macchiarella, Research Analyst, Parks Associates. "Most of this growth is due to increases in the casual gamer segments, with tablets and smartphones u ...read more