Broadcast Engineering

The number of online video users in the United States will climb to 191 million by 2017, up from 175 million this year, according to newly released data from Parks Associates.

The information, released prior to a panel discussion Sept. 26, 2013, at Advertising Week in New York City to be moderated by Heather Way, senior analyst for the research firm, also reveals that there will be nearly 70 million smart-TV households in the United States by 2017.

"The TV is still the m ...read more

A new survey of U.S. broadband households reveals that more than four in 10 have a subscription to an OTT video service like Netflix, Hulu Plus or Amazon.

The findings, part of Parks Associates “Video-on-Demand: The Road to Revenues,” indicate 44 percent subscribe to online video services, and that those 18 to 24 years old are most likely to subscribe to OTT services. Among this group, 8 percent have never subscribed to a pay-TV service.

"Online video is now a common sou ...read more

New research reveals the growing popularity of small STBs, such as Roku or Apple TV, among U.S. broadband households for streaming television content.

According to a new Parks Associates report, "Connected TV: Trends and Innovation," the number of such households with a streaming video media device has doubled since 2011, reaching 14 percent in 2013.

The Parks Associates research found Roku is the most-used streaming video media device in the U.S. market. An independent ...read more

New research from Parks Associates finds consumers are developing preferences for TV-content apps as a growing number of smartphone and tablet users take advantage of TV-related apps from networks such as MTV, Nickelodeon and USA Network and apps for shows such as Glee” and “The Walking Dead.”

Fourteen percent of smartphone/tablet users surveyed in the first quarter of 2013 had recently used a TV-content app, and nearly 75 percent of these users were satisfied with this app ...read more

The popularity of watching video on media tablets will help to drive the number of U.S. tablet users to grow 61 percent from 2013 to 2014 to more than 130 million people, according to a new forecast from Parks Associates.

The forecast is part of a new white paper from Parks Associates and mPortal, "Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies," released at The Cable Show in Washington, D.C., this week.

"Tabl ...read more

Apple continues to lead the pack among media tablet competitors when it comes to consumer holiday tablet preferences, according to new research from Parks Associates.

The findings from Parks Associates’ Consumer Analytics research service show 44 percent of holiday table shoppers plan to buy an iPad 2 vs. 24 percent who say they will select the Kindle Fire. Twenty-one percent of tablet shoppers say they will buy the Microsoft Surface, and 12 percent said they preferred the G ...read more

Western Europe is leading the global rush among pay TV operators towards multiscreen services with coverage up more than 80 percent over the past year, according to a survey by Dallas based market research firm Parks Associates. Currently, 66 percent of Western European pay TV subscribers have access to OTT options through a pay TV service, compared with only 36 percent in mid 2011.

“The competition from OTT services, growth in broadband penetration, and consumer adoption of ...read more

New data from Parks Associates confirms digital video media receivers, such as Apple TV and Roku, are growing in popularity with the latest tally revealing nearly 13 percent of U.S. broadband households now own such devices.

A recent Parks Associates consumer survey, “Value of Video: Shifting Consumer Dollars,” also finds 31 percent of U.S. broadband households regularly watch TV programs or movies accessed via the Internet on their TVs.

“In the 2011 holiday season, 4 pe ...read more