Cartt

Despite the launches of dozens of TV Everywhere offerings in recent years in the U.S. and Canada, few consumers appear to know about these offerings yet.

In the latest study conducted by Parks Associates, just 26% of U.S. consumers said they knew that their pay TV provider offered multi-screen video service. Although this figure is up from 18% a year earlier, almost three-quarters of consumers are still not aware that they can access video content on multiple devices.

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Other studies indicate that consumers are attracted to OTT video because of its wide range of viewing options and generally low costs. A new survey released by Parks Associates, for instance, found that consumers ranked Netflix’s Watch Instantly service higher on several customer satisfaction scales than premium broadcast channels because of Netflix’s greater viewing flexibility and lower retail cost. The Netflix service also topped pay-TV VOD on the cost scale.

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