Content EverywhereFriday, March 28, 2014Generation shift as online OTT viewing outflanks TV Over one third of young viewers primarily consume online video, according to research by Parks Associates. Indeed, 37% of the 18-24 year olds surveyed cite online video as their most important source of moving images. The research, which sampled over 2,50 in the United States, also showed that over 50% of broadband households now use paid OTT video services, either subscription or transactional. While these results illustrate once more that millenials are more likely than ol ...read more
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