Cord Cutters News
Friday, October 01, 2021
Parks: Smart TV Adoption Rose 56% During the Pandemic
New results from Parks Associates‘ most recent quarterly survey show more consumers are opting for Smart TVs than ever before. According to the survey among 10,000 US broadband households, Smart TVs and Smart Speakers/displays were the two highest growing devices, rising 56% and 53% respectively.
Parks says the pandemic grew consumers’ perceived value of connected entertainment devices, generating growth in future purchase intentions for all product categories related to con ...read more
Thursday, July 29, 2021
Study: 82% of US Broadband Households Subscribe to at Least One OTT Service
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting streaming services keeps growing, while pay-tv subscriptions continue to fall. This year, 82% of US broadband households subscribe to at least one OTT service, up six points year-over-year, while 58% subscribe to a traditional pay-TV service, down four points year-over-year.
“The ...read more
Tuesday, July 13, 2021
Most Apartment Residents Would Pay Higher Rent if Internet was Included
Internet connection has become almost as important as oxygen in today’s world, and people living in apartment buildings would be willing to pay a higher monthly rent if broadband was included. A new survey by Parks Associates finds that 40% of U.S residents who live in multi-dwelling apartments (MDU) are open to bundling internet services with their monthly rent. And 77% of those are willing to pay higher rent for the included service.
“Consumers need broadband to live, work ...read more
Friday, January 29, 2021
Almost Half of All Pay-TV Customers Are Likely to Cut the Cord This Year
A new report by Parks Associates reveals that it’s likely 43% of all broadband households in the U.S. paying for traditional TV will switch to streaming options within the next 12 months. The main reason? Cable is too expensive. There’s big incentive for TV subscribers to cut the cord in favor of Virtual Multichannel Video Programming Distributors like Hulu + Live, YouTube TV, Sling, and more, with cost being just one of the reasons.
The Parks research shows that 17% of vMVP ...read more
Thursday, July 25, 2019
Amazon & Roku Control Almost 70% of The US Streaming Player Market
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This leaves the Apple TV, Android TV, and Chromecast to fight over the last 30%.
“The adoption of Roku and Fire TV streaming media players continues to grow at the expense of Chromecast and Apple TV,” said Parks Associates Senior Analyst Craig Leslie.
From the article "Amazon & Roku ...read more
Thursday, September 06, 2018
As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service
This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe to a streaming service.
The study also showed that 82% of subscribers stay with their service and don’t switch. Only 18% of sub ...read more
Friday, October 27, 2017
There Are Over 200 Streaming Services in The United States
Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service to teach you how to cook well there is a streaming service for that also. Honestly, there is a service for almost everything.
According to the new report, there are more than 200 streaming services in the United States. With 60 companies launching new streaming services in just t ...read more
Friday, June 09, 2017
New Study Shows The Growing Decline of Cable TV
In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a streaming video service.
This data comes from Parks Associates and gives us a look into the steady growth of cord cutting.
The study clearly shows three things happening in the world of pay TV.
From the article "New Study Shows The Growing Decline of Cable TV" by Luke Bouma.
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