Digital Media Wire

Parks Associates today announced new Consumer Analyticsresearch,Connected Game Consoles, that shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content online at least weekly, and nearly 40% access such content for more than 10 hours per week.

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New online video research from Parks Associates reveals consumers want to be able to access online video as part of their pay-TV service. More than one-half of U.S. broadband households would like to have a YouTube on-demand feature with their pay-TV services.

“U.S. pay-TV operators enjoy higher ARPU than their counterparts in other countries, allowing them to test and deploy a variety of new services, although many international providers are making similar moves,” Brett Sa ...read more

Consumers categorized as “heavy TV users” are increasingly opting to downgrade their cable, satellite and/or telco TV services within the last year, according to a report from analysts at Parks Associates.

According to the Dallas-based research firm, 13 percent of consumers who have broadband connections have made cutbacks within the last 12 months, with an estimated 9 percent more to come. The 13 percent of consumers includes 3.9 million people who watch Internet videos.

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