Digital TV Group

“Overall OTT video usage in the UK favours broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “The most popular OTT video sources in the UK include BBC’s iPlayer, ITV Player, 4oD (now All4), and Demand5 — all catch-up or on-demand offerings from broadcasters. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough ...read more

“European broadcasters like BBC and France Télévisions have been innovative in incorporating digital services to reach the public, so a spike in 4K set ownership could drive broadcasters to invest in new 4K media technologies,” said Glenn Hower, Research Analyst, Parks Associates. “The entry of Netflix, Amazon, and other major players have created a crowded OTT market in Europe, and 4K could become a differentiator that broadcasters and media companies can use to attract viewers ...read more

Netflix has a foothold in almost a fifth of internet-connected UK homes, coming third behind the BBC iPlayer (33% usage) and iTV Player (20%).

Research by Parks Associates into services used over the past 30 days around Europe found that Amazon Instant Video came sixth in the UK, behind 4oD and Demand 5, but the situation was reversed in Germany, where Amazon is used in 17% of homes and Netflix in 6%.

From the article "Pope broadcasts in 4k HDR, Netflix top in UK Pay-VoD ...read more

Consumers are developing a preference for TV content apps as the number of TV-channel apps from networks for both smarphones and tables increase, says a report by Parks Associates. The firm found that 14% of smartphone/tablet users surveyed in 1Q 2013 have recently used a TV-content app and nearly 75% of these users are satisfied with this app experience.

The consumer analytics research, TV Channel and Network App Users, revealed that the most-common consumer activities with ...read more

Nearly 80% of smart-TV owners regularly use apps, according to a new report by Parks Associates. This has lead app developers to target the smart TV platform as the next significant growth area. The report revealed that 43% use an app to view videos and 45% use an app to play games.

"Seventy-nine percent of smart TV owners are regular app users, but the use cases for TV apps are different than smartphones and tablets," Heather Way, Senior Research Analyst at Parks Associates ...read more