Direct Marketing NewsTuesday, August 07, 2012RTB will change online display advertising In its report Real-time Bidding: The Online Ad Exchange, research firm Parks Associates predicts advertising revenues from real-time bidding (RTB) practices will be worth $7 billion in North America by 2017, says research analyst Heather Way. With RTB, buyers bid for ad impressions and, if the bid is won, the ad is served instantly on a publisher's site. This enables buyers to target customers in real time. The report estimates that RTB will be responsible for 34% of all onl ...read more Tuesday, August 07, 2012RTB will change online display advertising In its report Real-time Bidding: The Online Ad Exchange, research firm Parks Associates predicts advertising revenues from real-time bidding (RTB) practices will be worth $7 billion in North America by 2017, says research analyst Heather Way. With RTB, buyers bid for ad impressions and, if the bid is won, the ad is served instantly on a publisher's site. This enables buyers to target customers in real time. The report estimates that RTB will be responsible for 34% of all onl ...read more
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