FierceBroadband Wireless

Despite their growing use by carriers, usage-based data plans have not won over all mobile customers. A recent consumer survey conducted by Parks Associates revealed that 31 percent of AT&T subscribers, 30 percent of Verizon subscribers and 35 percent of T-Mobile USA subscribers say they prefer unlimited data plans, while 44 percent of Sprint Nextel subscribers selected that option.

From the article, "Study: Carriers overcharging on actual data consumption" by Tammy Parker.  ...read more

Shared data plans may be too early to market, as many consumers are scratching their heads over the plans' fees and most leading U.S. carriers' subscribers still prefer unlimited data, according to fresh research from Parks Associates.

"Verizon (NYSE:VZ) and AT&T (NYSE:T) are the carriers that are rolling out shared data plans. They run the risk of substantially increasing their churn rate at the same time that Sprint (NYSE:S) and T-Mobile are marketing their unlimited data ...read more

A recent study by Parks Associates revealed that nearly 50 percent of U.S. smartphone users consider 4G/LTE access "very important" when choosing a mobile service provider.

"Operators such as AT&T and Verizon are building consumer awareness around 4G/LTE by touting the benefits of the technology. Carriers need to capitalize by experimenting with new mobile data pricing plans and offering new LTE-supported value-added services," said Jennifer Kent, a mobile research analyst w ...read more