Insider Monkey

According to a survey from Parks Associates, 37% of homes with streaming media devices in the U.S. currently use Roku, compared to 24% using Apple TV. Since 2011, the number of households using an Internet streaming device rose 14%, with much of that growth attributed to video streaming sites like YouTube and Netflix.

From the article, "Google Inc, Apple Inc.: This Little $35 Device Could Change the Smart TV Market."

According to recent report by Parks Associates, “annual sales of streaming connected TV devices will more than double by 2017.”

The study added that the number of United States broadband households with a streaming video media device, which includes Apple TV, has doubled since 2011. Right now, the number stands at 14 percent.

Parks Associates, after conducting an independent survey, shows that 37 percent of people are using Roku compared to 24 percent using an Apple Inc. ...read more

In terms of industry growth, the under-penetration of ADT's target markets for home security services is often touted as a strong driver of growth. Based on research from Parks Associates, home security penetration is estimated at 19% of U.S. households, significantly lower than other home services such as television and Internet, which are in 70-90% of households. However, consumers are generally unaware of technological advancements in the home security market and cost savings ...read more