InsuranceNewsNet

Parks Associates reported a new industry report showing connected car features are gaining consumer acceptance.

In a release, the Company noted that over 75 percent of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50 percent rated connected services as "very important" in guiding their new vehicle purchase, according to Connected Cars: Revenue Opportunities.

"Over 80 percent of U.S ...read more

Parks Associates reported a new industry report showing connected car features are rapidly gaining consumer acceptance.

According to a release from Parks Associates, over 75 percent of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50 percent rated connected services as "very important" in guiding their new vehicle purchase, according to Connected Cars: Revenue Opportunities.

"Over ...read more