InvestorPlace

Even with the recent decline of Roku stock price, the shares are still not cheap, as they have a trailing price-sales multiple of 10.75. But then again, Roku stock deserves a premium, given the company’s growth rate and its dominance of its industry. According to Parks Associates, ROKU has about 37% of the streaming media player market, versus Amazon.com’s (NASDAQ:AMZN) 28% and Apple’s (NASDAQ:AAPL) 15%. Keep in mind that the market is expected to double by 2022.

From the ar ...read more

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably less competition at the time — it’s a very un-Google-like result. Parks Associates recently compiled similar data of their own, and came to the same basic conclusion — Chromecast competitors like Amazon’s Fire and Roku are gaining market share, at Google’s expense.

From the artic ...read more

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-favorite over-the-top subscription service. Not bad for a newcomer that’s not even really trying.

The kicker: Yes, Netflix, Prime from Amazon.com, Inc. (NASDAQ:AMZN) and then Hulu claimed the first, second and third spots, respectively. In the fourth spot in terms of streaming te ...read more

Apple slashed the Apple TV price to $69 in an attempt to retain market share, but the ancient Apple TV hardware was hardly competitive.

Parks Associates released a report showing that in 2014, Apple TV had dropped to fourth place at 17% of streaming devices sold in the U.S., behind Roku, Google and Amazon.

That same Parks Associates report points out that streaming media device ownership in U.S. households with a broadband connection is in the range of 20%.

In other ...read more

While AAPL was one of the first to see and seize the opportunity back in 2007 with its Apple TV, that first-mover advantage was squandered. InvestorPlace contributor Brad Moon writes:

“A report released by Parks Associates shows that Google’s Chromecast – not even a blip on the sales charts in 2013 – has now surpassed the Apple TV in sales. Amazon’s Fire TV has sold well enough since its April debut that it’s already threatening to catch the Apple TV.”

Not only has ...read more

A report released by Parks Associates shows that Google’s Chromecast –not even a blip on the sales charts in 2013– has now surpassed the Apple TV in sales. Amazon’s Fire TV has sold well enough since its April debut that it’s already threatening to catch the Apple TV.

The report also suggests streaming online video is beginning to take off with consumers. About 10% of U.S. homes with broadband bought a streaming device so far in 2014, with projections that will reach 25% in ...read more

According to a recent Parks Associates report, Fitbit controls 40% of the U.S. fitness tracker market, while Samsung’s Gear Fit and pedometer-equipped smartwatches combine to snag just 14%. The Nike Fuel Band had 8% of the market, and Sony scored so low it was lumped in the “Others” category.

What makes this data even more disheartening for a new product like the Microsoft Band is that Fitbit managed this level of dominance despite the fact that its flagship fitness tracker ...read more

“I don’t care how big your company is, you don’t have as big an army as the app development community,” Tom Kerber, the director of home controls and energy research at Parks Associates, told The Wall Street Journal. “Opening it up and allowing app developers to innovate for you allows the platform to be much more powerful.”

From the article "5,000+ Developers Interested in Creating Apps for Google Nest" by William White.