Friday, November 02, 2018
How can service providers shift into the center of the smart home experience?
According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways are not perceived by consumers as an important part of the connected home experience. So long as the gateway provides good Wi-Fi coverage and speed, most consumers are satisfied.
From the article "How can service providers shift into the center of the smart home experience?" by Mi ...read more
Monday, March 13, 2017
Top 5 markets disrupted by sharing economy apps
Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digital disruption, including car sharing, vehicle repair and maintenance, self-storage, tech support and textbook selling/renting.
Car sharing
Uber has already become a major disruptor in one area of the auto industry by cutting out taxi service companies and connecting passenge ...read more
Monday, November 21, 2016
Smart Security: IoT Advancements Create A Safer Smart Home For Consumers
Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that effort by producing smart, connected products and services that promise to make the smart home safer than ever.
Home security is the most influential market driver for purchase of these devices to date. Parks Associates research shows 19% of U.S. broadband households currently ow ...read more
Friday, November 04, 2016
Three Ways To Accelerate Smart Home IoT Adoption
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There is still work to do on this front: Parks Associates’ home energy management data released in March 2016 show 70% of households with smart energy devices report saving money due to reduced energy consumption. That said, 83% of U.S. broadband households do not know the price they are ...read more
Thursday, May 12, 2016
Expanding Home Energy Management Programs
Parks Associates research reports 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, and 30% strongly believe that being “green” is important. However, low consumer awareness and concerns related to the cost of products and services could delay widespread adoption of home energy management — additional research shows 44% of broadband households are concerned about incurring hidden costs with energy management programs.
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