MacDailyNews

New research from Parks Associates indicates smartwatch adoption has nearly doubled, from 4% of U.S. broadband households at the start of 2014 to 7% now, with 10% planning to buy a smart watch by midyear 2016. The research firm will discuss its latest consumer research on wearables, the smart home, and the connected consumer at CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer at CES 2016, January 6-7 in Las Vegas.

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“Consumer preferences in one of this holiday’s hottest categories — tablet computers — shifted pretty dramatically between the third and fourth quarters, according to a new survey of U.S. households with broadband access published Thursday by Parks Associates,” Philip Elmer-DeWitt reports for Fortune. “When presented with option of buying an iPad mini, 40% of those who had said planned to buy an iPad changed their minds and opted for the mini.”

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“‘Will Microsoft buy RIM? That is a possibility and a fast track for Microsoft to gain a foothold in the mobile hardware business,’ says Harry Wang, director of mobile research at Parks Associates,” Pachal reports. “‘RIM’s market capitalization is only $25 billion and Microsoft has $48 billion in cash. If RIM’s value drops to $15 billion, it will become an attractive target for Microsoft. Maybe Steve Ballmer was planting that seed during his keynote appearance at Blackberry Worl ...read more