Marketing HitsFriday, August 31, 2012How Are Companies Using Gaming To Improve The Way We Work? According to a study by Parks Associates, the number of people playing video games in the U.S. has risen 241% since 2008 with over 3 billion hours per week invested into online games such as Farmville and World of Warcraft. Given this statistic, it’s not hard to believe game designer and gamification advocate, Jane McGonical, when she estimates that by 2016, 70% of Global 2,000 businesses will have a gamified app. This article includes some recent examples of gamification in ...read more
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