MarketWatch

Thursday, October 15, 2015

Why sharing your Netflix password is considered piracy ‘lite’

With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose millions in revenue. But as Glenn Hower, a research analyst at Parks, says, the loss is just a drop in the bucket. “It’s a multi-, multibillion dollar industry,” Hower says. “It’s not quite as big of a deal as it could be.”

The industry as a whole will lose about $500 million in 2015 t ...read more

Tuesday, April 08, 2014

Apple, Amazon attack cracks in TV’s armor

Market research firm Parks Associates even predicted a very slight gain in the number of pay-television subscribers in the U.S. this year to 103.1 million, up from 102.5 million in 2013. That said, 2013 was a sore spot for pay TV, with one analyst concluding last November that it had suffered its worst 12-month stretch ever, with a drop of 113,000 subscribers in the third quarter.

The set-top boxes from Amazon, Apple Inc., Google Inc. and Roku are designed to deliver only In ...read more

Monday, January 06, 2014

Delivery Agent Powers the First Shoppable TV Commercial Bringing T-Commerce to Life at CES 2014

Delivery Agent will take the stage at the Parks Associates CONNECTIONS Summit on January 7th at 3:45pm PT at the LVCC North Hall, N264. Panelists will discuss emerging business models for connected devices, trends that are enabling these models, and the market potential these models offer. Delivery Agent will speak to advancements in t-commerce and the associated business models.

From the article, "Delivery Agent Powers the First Shoppable TV Commercial Bringing T-Commerce t ...read more

Thursday, June 20, 2013

AT&T Digital Life and Orange to Keynote CONNECTIONS(TM) Europe, November 12-13 in Amsterdam

Parks Associates today announced the preliminary agenda, early sponsors, and confirmed keynote speakers from AT&T and Orange for CONNECTIONS(TM) Europe: Monetization Strategies for the Connected Home, November 12-13, Moevenpick Hotel, Amsterdam.

Luis Canales, Executive Director, Digital Life International, AT&T, and Patrice Slupowski, VP, Digital Innovation & Communities, Orange, will deliver keynotes during the two-day executive conference. CONNECTIONS(TM) Europe focuses on ...read more

Thursday, June 06, 2013

Smart Home Webcast Reveals New Opportunities in Europe for Security, Energy, and Controls

New research from Parks Associates finds 10-15% of U.K. broadband households would adopt a home control service with a GBP 49.99/month service fee. The international research firm will co-host the webcast "Outlook for the Smart Home in Europe" with Securitas Direct - Verisure on Tuesday, June 11 at 11:00 Central European Time (9:00 GMT)(9:4 a.m. U.S. CT).

This webcast, with market insight from Parks Associates and industry perspectives from Deutsche Telekom (Qivicon), Samsun ...read more

Tuesday, June 04, 2013

Parks Associates Releases New Research for the Connected Home as North American Home Network Penetration Approaches 60% in 2013

Parks Associates announced today the release of four new reports focused on emerging trends in the connected home, including app development, digital health, mobile services, and connected appliances. Industry reports from the international research firm include competitive profiles, industry forecasts, strategic recommendations, consumer trends, and new business models and strategies for the mobile and connected home markets.

"By the end of 2013, 60% of all U.S. and Canadia ...read more

Tuesday, May 07, 2013

Samsung, Starz, AT&T, and Parks Associates to Keynote CONNECTIONS: The Premier Connected Home Conference

Keynotes at the upcoming CONNECTIONS(TM) conference will focus on IP home management and security services, smart devices and multiscreen experiences, and premier digital content for mobile devices, with presentations from Samsung, Starz, AT&T, and Parks Associates.

CONNECTIONS(TM), hosted by Parks Associates and co-located with CTIA on May 20-23 in Las Vegas, features consumer research and market strategies to monetize digital content, mobile applications and services, valu ...read more

Wednesday, April 17, 2013

Smartphones and Tablets Taking Over the Second-Screen Video Experience

A new whitepaper from Parks Associates shows smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their social network on a smartphone or tablet while watching TV.

The whitepaper Moving from Second Screen to First Screen, developed for iMediaShare, examines the current and future role of mobile devices in TV viewing and entertainment experiences. It reports instances of mobile activitie ...read more

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