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A study from Parks Associates released in July said that mobile advertising revenues in the U.S. and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads.

The Parks Associates report said that the adoption of smartphones, 3G network data plans (or newer wireless services), and downloadable applications will spur this growth in ad revenues, with significant increases beginning in 2010.

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Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration expected to reach 239 million in 2013. The firm predicts that U.S. 3G network data plans will reach 95% penetration by 2013, with Canada achieving 70% penetration.

“Mobile advertising is poised to take advantage of opportunities presented by the diffusion of 3G networks and devices such as the smartphone,” said Heather Way, research analyst, Parks Associates. “Ad ...read more