Mobile Commerce Press

Parks Associates research has indicated that about 30 percent of homes in the United States that have broadband connections already have some form of connected device that can be used for health purposes. It has also estimated that by the end of next year, there will be over 32 million American consumers who will be actively tracking their fitness and health either by way of wearable technology or another form of mobile device.

EQUALLY, USING WEARABLE TECHNOLOGY DEVICES WITH ...read more

The favorite apps are those that simplify retail purchasing, such as those that guide the in-store process.

The results of a new study by Parks Associates have now been released and have shown that over one in four shoppers of consumer electronic products in the United States who have broadband capable devices use mobile commerce apps on their smartphones in order to help them to make a purchasing decision.

They use a number of different features from these applications ...read more