mPortalTuesday, November 27, 2012Heather Way, senior research analyst with Parks Associates, sees the potential for the second screen as well. “The ability to bring more video content and interactivity to second-screen devices brings significant promotional and revenue opportunities for content owners and service providers. It is increasingly common for consumers to use a smartphone or tablet app while watching TV to discover and share TV content via social media channels. Parks Associates research finds 25 per ...read more
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