By 2017, over 820 million households worldwide will have Internet service, and more than 94% will have broadband, according to international research firm Parks Associates. The firm also reports over 610 million households will have a data network, including over 100 million in North America and 133 million in Western Europe.
Parks Associates will host the eighth-annual CONNECTIONS™ Summit at the 2014 International Consumer Electronics Show (CES) in Las Vegas on Tuesday, Jan ...read more
New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80% of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetization strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars.
"Smartphones have the highest penetration rate of app platforms at 60% of U.S. broadband household ...read more
Enriching the viewing experience with show-related info
Now, the latest research from Parks Associates reveals that tablet and smartphone owners are turning to their devices for interactive TV guide information too. Over one third (36%) of smartphone owners and 35 percent of tablet owners search for product/service information on the device while watching TV. Over one-third also regularly use apps to search for show-related information or check listings while in front of the ...read more
Parks Associates today announced a new whitepaper at the 2013 International Consumer Electronics Show (CES) that features the firm's analysts addressing key trends reshaping the connected home. The research firm states broadband penetration will exceed 650 million households worldwide and nearly 430 million households worldwide will have a data network this year.
"Trends, Technologies, and Ecosystems: Evolution of the Digital Home" cites strong consumer demand for new techno ...read more
International research firm Parks Associates invites media to attend the 7th annual CONNECTIONS™ Summit at CES,10 A.M.-5:15 P.M. on Tuesday, January 8, 2013, in Las Vegas, followed by a reception sponsored by Lowe's at 6 p.m.
CONNECTIONS™ Summit features five interactive panel sessions focused on new roles for service providers and new monetization strategies for connected devices and smart TVs, digital content for multiple platforms, and value-added services. Parks Associates ...read more
Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to international research firm Parks Associates. TV Everywhere: Growth, Solutions, and Strategies - Europe and Asia/Pacific, a new report from Parks Associates, indicates multiscreen services now reach 66% of pay-TV subscribers in Western Europe, 21% in Eastern Europe, and 9% in Asia, compared ...read more
“Smart TV manufacturers have struggled to find an application platform that sticks with consumers especially since software is not their area of expertise,” said Kurt Scherf, Parks Associates principal analyst. “The Roku Streaming Stick is a game changer for the Smart TV market. It takes the leading streaming platform and integrates into the TV in a way that no one has been able to do before.”
From the article, "Roku plans thumb drive-sized streaming device" by Suzanne Choney